业务增长里的技术与 SEO 笔记
WordPress vs Custom Website vs Shopify: Which Should an Overseas Business Choose?
A practical comparison of WordPress, custom front-ends, and Shopify for overseas businesses — when each fits, what it costs to launch and run, and how to pick by stage rather than by hype.
"Image and Case Study SEO: Make Portfolio Work Discoverable"
A practical SEO playbook for case study pages and portfolio images — page structure, image filename and alt rules, internal links to service pages, and why English cases should never be a translation of the Chinese ones.
"Mobile Website Speed Rescue Plan: From Homepage to Inquiry Form"
Mobile speed rescue plan for overseas sites — real network tests, image and font fixes, page priorities, WordPress traps, and monitoring that catches regressions.
"SEO for Export Companies: Help Overseas Buyers Find You"
A practical SEO starter for export companies running English SEO for the first time — search scenarios, site structure, keywords drawn from buyer questions, the technical baseline, and a monthly content rhythm.
"GEO Myths: Keyword Stuffing, AI Spam, and Magic Files"
GEO is not SEO 2.0, and no magic file makes ChatGPT cite you. Four common GEO myths broken down with real client numbers and the trade-offs that actually move AI citations.
SEO Migration Checklist for Old Domains and Websites
A field-tested SEO migration checklist for old domains, CMS swaps, and rebuilds — URL inventory, 301 mapping, canonicals, sitemap, and post-launch monitoring.
How to Write Answer-Ready Service Pages for Search and AI Summaries
A practical rewrite guide for service pages, covering structure, answer blocks, evidence, internal links, and anti-patterns, so Google and AI summaries can quote your page directly.
Corporate Website Conversion Checklist for More Inquiries
A practical conversion checklist for B2B websites — hero, service pages, contact paths, trust signals, and analytics, with the reasoning behind each item so you know why visitors will actually click "contact us."
"Localized SEO vs Direct Translation: What Is the Difference?"
Translation makes Chinese sentences sound English. Localized SEO rewrites your site for how overseas buyers actually search. Real before/after examples and a P0/P1/skip framework you can apply page by page.